This personal project, starts from a necessity of look at the brand I work for, by different eyes.
After a bunch of time I spent at Blauer Usa environment,
I tried to re-build the sense of being “commercial” for them,
putting in a blender my personal taste and vision of fashion for Blauer Usa brand, in a little capsule that exposes two qualities of
being SALEABLE and PRACTICLE, as well, but
with a new “ready to wear” taste.
I tried to re-build the sense of being “commercial” for them,
putting in a blender my personal taste and vision of fashion for Blauer Usa brand, in a little capsule that exposes two qualities of
being SALEABLE and PRACTICLE, as well, but
with a new “ready to wear” taste.
The outerwear, that is the main part of the whole capsule, are rejected models sketches proposed in this years to the direction.
